Th e Guide • 1- 8 - 25 So, advertising in 2025 will be all about fast tech advancements and personalization using data. As consumers expect more and new tech comes out, advertisers will need to be flexible and innovative to stay ahead of the game. Partner with O’Rourke Media Group and The Guide to navigate the ever-changing advertising landscape and achieve your business goals. 302-629-5060 | info@theguide.com | theguide.com 5. Print 6. Personalization 7. Brand Storytelling The Old Reliable: Even though digital advertising is growing, print advertising will still be around in 2025. Print ads will offer a tangible and lasting impression, working together with digital strategies and reaching audiences who prefer traditional media. The Guide’s publications with its vast distribution and readership can complement your digital strategy and reach a wider audience. The New Normal: Personalization based on data will be the foundation of advertising strategies. Advertisers will use AI and machine learning to make ad content that changes based on what people like, who they are, and what they’re looking at online. O’Rourke Media Group’s data-driven approach and advanced personalization technologies enable us to deliver tailored ad experiences that resonate with individual consumers and drive conversions. The Heartfelt Connection: There’s so much info out there, so brand storytelling will be a way to stand out. Advertisers will create compelling stories that connect with consumers emotionally, making them loyal to the brand and even advocates for it. O’Rourke Media Group’s team of creative storytellers can help you craft a compelling brand narrative that captures minds, building brand loyalty. video ads, interactive video, and shoppable video ads will be everywhere. Plus, better video analytics will give advertisers more info on how viewers engage with ads, so they can make their video ad campaigns even better. O’Rourke Media Group’s video production and advertising expertise can help you create compelling video content that tells your brand’s story and drives results.
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