The Guide - February 28, 2024

The G uide • 2-28-24 Call: 302-629-5060 or email: info@theguide.com for more information. Targeted display ads aim to connect with potential customers in a personalized manner by considering their demographics, online search behaviors, and current interests in speci c products or services. Pair your local print and website ads for maximum reach! Audience Targeting Demographics: This includes factors like age, gender, and parental status. Geographic Location: Ads can be targeted to users in speci c geographic locations, such as countries, cities, or even a speci c radius around physical locations. Interests and Behavior: Advertisers can target users based on their online behaviors, such as the types of websites they visit, the content they engage with, and their search history. Remarketing: Advertisers can show ads to users who have previously visited their website or interacted with their app. Keywords: Advertisers can choose speci c keywords related to their products or services, and Google will show the ads on websites or apps that contain relevant content. TARGETED DISPLAY ADS

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