The Guide - May 29, 2024

T he G u ide • 5 -29 -24 REACH YOUR TARGET AUDIENCE EFFECTIVELY WITH DIRECT MAIL 24904 Sussex Highway Seaford, DE 19973 CONTACT US TODAY FOR A QUOTE! 302-629-5060 • info@theguide.com TANGIBILITY: Direct mail pieces are physical, tangible items that can be held, touched, and interacted with. This can create a stronger connection with the recipient and make the marketing message more memorable. TARGETING: Direct mail can be targeted to specific demographics or geographic areas, household income, length of residence, and age median, ensuring that the message reaches the people most likely to be interested in it. MEASURABILITY: Direct mail campaigns can be easily tracked and measured, allowing businesses to see how many people received the piece, how many responded, and what the overall return on investment (ROI) was. BRAND BUILDING: Direct mail can help businesses build brand awareness and strengthen customer relationships by creating a consistent and memorable brand experience. COST EFFECTIVENESS: Direct mail can be a cost-effective way to reach a large audience, especially when compared to other marketing channels, such as television or radio advertising. Postcards can be designed to specifications by our professional, in-house designers. Design work is $60/hour with an average of 2 proofs. Average distribution is within 2 weeks of finalizing order. Full Color Postcards, 2-Sided Printed on #12 Gloss SIZES AVAILABLE: 11 x 17 • 8.5 x 11 • 6.25 x 9 4.25 x 11 • 6.25 x 11

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